One of the most important aspects of owning a business is making sure your business brand communicates trust. This is critical if you want new customers to invest the time and energy to become faithful fans. Trust is not something that is given out freely, but earned over time from the customer. While there are no shortcuts to earning trust, there are many things you can do to make sure your company generates trusts from customers from day one. Here are some ideas from our Seattle SEO company for you to consider in yours.
Strong Online Presence
As we have discussed before in this space, it is imperative that your business has a strong online presence. It is not enough these days to simply have a website. Your website needs to be optimized, up to date, modern, engaging and most importantly clear for customers to understand what it is you do and how you do it. We know it can be challenging for business owners to find the time to invest in their website when at first glance it does not impact the bottom line. However, the Internet drives potential customers from all over the world, so if your potential customers are choosing your competition over you because their online presence is better that becomes a problem. Having a website that is clean and easy to look at will help potential customers will stay to learn more about your business and how you can help solve their problem. This is why it is so important to consider a Seattle SEO company like McG Marketing to help your website be discovered when potential customers are searching in your industry.
Companies that also make a point of being transparent with their customers gain a degree of trust in their brand. When a company goes out of their way to disclose how the business is run, or how the profit is generated or how the expenses are divided customers can trust in how the business handles its operations. For example, Pat Flynn, a business owner who is an author, internet marketer, and podcaster has built his business in large part with how many details he shares about his wins and losses as a business owner. That makes customers feel that they are a part of his success and that endears him to his fan base. That level of detail may not be necessary in your industry, but finding ways to communicate with your customers about cost break downs, and expenses can go a long way to winning people over. That in turn can build a loyal customer whom you have earned their trust.
Businesses that are able to share some level of personal life in their daily operation of the business also get the benefit of earning trust and endearing themselves to their customer base. By sharing personal stories about their life outside of work and by telling aspects of their life that they are passionate about, customers can get to know that the business is not just a brand but a collection of people that are working together to make a difference. For example, I recently saw a naturopath and found out during my visit that he scaled down his business locally to focus more on providing medical care to third world countries in South America. This experience showed me that he is passionate about his work, and is willing to take less money to be able to provide it free of charge elsewhere. That taught me that he cares about his work first, and that I can trust him to provide good advice for my health. By thinking of ways that you can share a bit more of your personal story, you can win customers over and generate trust in your brand.
In closing, there are many ways to build trust in your brand. The suggestions above merely serve as a starting place for you to consider. By having a stronger online presence in your website, being transparent and allowing your customers to see a more personal side you can generate trust in your existing customers and help win over new ones. These steps at first glance may not appear to impact your business and the bottom line, but they increase your trust is critical to your overall business success. Your customers need to trust you and your ability to fulfill what your business can do. Starting with these steps can help you get started.
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