What You need to Know about Pay Per Click Campaigns

There are many marketing methods available today for companies to choose from that are looking to grow their online presence. At McG Marketing we focus on search engine optimization or commonly known as SEO. If you are looking for a Seattle SEO company to help you with your SEO needs reach out to us today. In the internet marketing space one common approaches to improve brand reach utilizing a pay per click campaign.

A pay per click campaign is paid for tool that search engines like Google and Bing use to place specific ads on the results page of a search query. This tool allows you to target numerous keywords that are specific to your brand. Seattle SEO Company Pay Per ClickYou tell these sites how much money you are comfortable paying per click and in return they place your ad on the front page of the search results. As a result, your ad with a link to your website is visible to the audience of potential customers that you seek.

The obvious advantage of going with a pay per click campaign is that it is very reliable at generating traffic. This approach guarantees that your website can gain more exposure to new potential customers. When you set up your account, you set a goal of how many new visitors you want and set the price point accordingly and watch as new visitors visit your website.

However, going with a pay per click campaign can also be quite costly. If you are in a competitive industry or pursuing highly competitive keywords, then you can expect to pay a significant amount of money per click. You will have to decide what your marketing budget is and if you should spend your money towards an outreach goal like this. Additionally, you have to question how sustainable a plan like this is as well. Interest in your business and new visitors coming to your webpage every day all hinges on your ability to continue spending money on each and every click.

In closing, you should decide what is most important to you and your business in terms of marketing both for the short and long term. If you have a large marketing budget and do not mind paying a large monthly fee then a pay per click campaign may work for you. However, if you want something that is sustainable and has the ability to last and get you consistent exposure consider going with a traditional SEO approach. Contact McG Marketing to see if we can help provide the internet marketing services that you need from a Seattle SEO company. We will work hard to get you noticed online.


Photo Credit – visionfillers.com